Monday, January 11, 2010

Misused terms

Unleash potential
Potential is an ambiguous word that is hard to define in concrete terms. It is 'latent' ability that may or may not manifest. So it is debatable whether a certain potential exists in a certain person ; barring physical and mental deficiencies, we can all potentially break any record! The pairing of potential with 'unleash' assumes firstly the existence of potential, and that it is 'leashed' some how (by what?).

If the term refers to the breaking down of boundaries that might hinder the manifestation of potential, it is too vague because it presupposes the presence of both. In any case, it is a hideous term - you unleash animals, not ideas. Nurturing talents sounds better, or if you want it the bombastic way, actualising talents.

Strategic thrusts
Continuing the theme of violence, measures and objectives must be strategically 'thrusted' into the system, probably to jolt it alive (in pain). Why can't they use 'organisational goals' or something else equally bombastic if they so wish? Another hideous term...

Grow students
Students grow by themselves, we don't need to feed them fertilisers or water them. The person who thought of this term must be a biology teacher.

World class (anything)
Singapore favourite term, which refers to being among the best in anything. Usually refers to indicators of economic status like airports, ports, education system etc. But no one ever presses the relevant organisation of the benchmark of 'world class'! And why not try to be world class in something that money can't buy, like world class service or world class sports achievements or world class civil society?

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