Sunday, January 20, 2008

Revisiting the shopping experience

It is not something that I am not too familiar with actually, but the intensity of the shopping experience inside certain fashion boutiques like Zara etc is not something that one will forget easily.

It is just such a spectacle really, a mass of females congregating together almost as if they are in a frenzy to feed; indeed, other animals have little other need to come together like this other than for reasons purely biological or social. One can argue that this is a psychosocial need of a higher level though, and it is distinctly different from a feeding frenzy because the crowd here are highly selective of their catch.

It is a scene that is bewildering and endlessly fascinating at the same time. The females in the shop all have sharp eyes darting rapidly from rack to rack, mentally discounting those the majority of clothings which have no appeal for them. There are strewn pieces of clothings all over trailing in the wake of the numerous shoppers, attracting the attention of shop assistants who hopelessly attempt to fold up the mess in neat piles.

Seats all around are filled with males huddling side by side beside the snaking queue for the fitting room, finding solace and silent companionship in each other, as strangers stuck in the same unfortunate situation. And then there are those others on active duty, having to provide arbitrary fashion judgments when their girlfriends models the latest look in fashion. Hovering near the vicinity of the fitting room, he has to keep a lookout on the appearance of the model while trying not to look like a pervert staring at women trying on clothes inside.

The stakeout place is of vital importance, to have vantage view of the fitting room without obstructing human traffic and risk offending irate shoppers who find male escorts in a female fashion boutique a nuisance for not knowing where to park themselves.

Only duty compels me to follow into a place like this, because I cannot imagine a worse shopping experience. It is as if the theme 'Sale!' have a lingering scent in the air that attracts the females in and induce them into this shopping frenzy. For the other sex however, it is just so stressful...

2 comments:

Anonymous said...

This is quite an interesting observation to shopping. A little humour would have made the article less clinical... :p

Anonymous said...

You could leave her to the shop while you go look for your own stuff, if you are bored...